What is Digital Marketing ?

What is digital marketing?

Digital Marketing is an advanced version of marketing using technology. Digital Marketing uses digital format to promote or advertise a product, brand or services using internet. There is various mode of digital marketing. It helps the business owners to reach to their target audiences. It helps to connect with the inter users on which are mostly using. Such as social networking sites.

Types of digital marketing?

1.       Search Engine Optimization (SEO)

2.       Pay-Per-Click Advertising.

3.       Social Media Marketing.

4.       Content Marketing.

5.       Affiliate Marketing.

6.       Influencer Marketing.

7.       Email Marketing.

8.       Viral Marketing.

9.       Inbound Marketing

10.    Online PR

Search Engine Optimization (SEO)

SEO is a process to rank your blog/website higher in the search engine results. In simple words if anyone search something specific with a particular keyword, the result appearing will be the bog or content on your website on the top. This is the process of optimizing your website to rank higher in search engine results pages. This will bring organic or free traffic.

There many ways to approach SEO in order to generate traffic to your blog/website. These include:

1.   On page SEO

The traffic which is generated focusing on all the contents looking at the website.

2.   Off page SEO

This type of traffic is generated using the backlinks on other sources to optimise the activity on the website.

3.   Content Marketing

Promotion of content for the purpose of generating brand awareness, lead generation, and customers. Blog posts, ebooks, Infographics and whitepapers are a few examples which helps the audience to give more information about your product or brand to build your business.

4.   Social Media Marketing

This is the most popular marketing strategic used today to promote your brand on social media to increase brand awareness, drive traffic, and generate leads for your business. The channels used in social media marketing include:

·                        Facebook.

·                        Twitter.

·                        LinkedIn.

·                        Instagram.

·                        Snapchat.

·                        Pinterest.

5.   Pay Per Click (PPC)

PPC is a process of driving traffic to your website by paying a publisher every time your ad is clicked. Google Ads is the most common PPC platform which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.

 

6.   Affiliate Marketing

This is a type of advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing has a very good potential for earnings depending upon the niche used for affiliate. It is considered as the best passive income method worldwide.

7.   Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content as well as to direct sales toward the business's website to grow the business. The types of emails you might send in an email marketing campaign include:

·                        Newsletters.

·                        Follow-up emails

·                        Customer welcome emails.

·                        Promotional email

8.   Online PR

Online PR is the practice of securing earned online coverage with digital publications and other content-based websites. It's much like traditional PR in the online space.

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